Friday, September 17, 2010

More Camera Talk

So. Imagine you own a major second-tier digital camera company. And you decide that the camera system you produce should have macro capabilities. So you produce two short focal length macro lenses and two macro flash setups. Neither of the macro flash setups will attach to the shorter and cheaper macro lens. Which by the way, is the only actual 1:1 macro lens of the twain you produced. Furthermore, the only way you can attach the flashes to the longer, short pseudo-macro lens, is via a special adapter. Flash! The FR-1 flash adapter ring retails for $79.99. Flash! I bet we can sell plenty of those.

What lenses do the macro flash setups natively fit? Easy that, they fit standard zooms which lack macro capability and are not even especially close focusing. Ha! But the macro flash setups do actually fit on the zooms. Can’t have that! So when the zooms are upgraded, you make sure that the upgraded lens versions no longer accommodate the macro flash setups. Genius! Now nothing works together or ever will.

Flash! Jeez Louise!

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